Executive Summary: Riding With Robots
We compiled hundreds of internet comments by motorcyclists (mainly but not only from the U.S.) and analyzed them for content, in order to generate a snapshot of opinions.
Motorcyclists appear skeptical overall and generally do not think CAV/ITS will be good for motorcycling. The three most common themes in comments were…
- Skepticism about tech companies and their products
- Improvements in rider safety could be achieved better/cheaper by improving human drivers
- Drivers can’t be trusted to make informed decisions about when to trust semi-autonomous technology
However, a significant minority of comments expressed a general sense of optimism/acceptance of CAV/ITS tech and comments suggest a way forward for stakeholders, when it comes to communicating with motorcyclists.
- Many commenters do not appear to be ‘set’ in their opinions
- Riders are generally open to the benefits of V2V safety systems, notwithstanding privacy concerns
- Riders who self-identify as having experience with autonomous technology – regardless of how they choose to define ‘experience’ – are far more likely to express overall positive opinions
Motorcycle makers, organizations like the CMC, and key suppliers should actively seek to influence motorcyclists now, in order to recoup their CAV/ITS investments as soon as possible after introducing new tech into the market. Now is the time to...
- Educate riders about V2V privacy protection
- Position V2V as a means of ensuring a place for motorcycles in ITS
- Reassure riders that the things they love about riding will be preserved
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